Runakay knows no borders. From Murcia to Dubai and without stops. That sums up our spirit: global, open-minded, plural, integrator of cultures and the best food in the world.
In the Middle East, Runakay has launched itself as a nutritious and healthy snack to enjoy at any time of the day. On the advertising front, we’ve created the tagline Naturally Home Made, underlining its totally natural ingredients and production. That’s our message for the Arab market and it was excellently received at the Organic & Natural Products Expo Dubai 2019, held between 3 and 5 December.
From our stand to each of the Runakay varieties, our entire proposal attracted plenty of attention at this fair. Such was the commercial interest that Runakay will soon be on sale in many countries of the Persian Gulf in all its varieties, coffee, Matcha tea, fruits and cocoa.
Managing our presence well at such important events can only lead to good things. One of them is having achieved the status of an organic food trend over there, thanks to the product focus and its positioning.
Our arrival in the organic market of Middle East countries has been stellar. To grow as a brand in the bio industry, our new partnerships and agreements are very strategic. And it will be the citizens of these countries who will benefit more than anyone. In short, we’re there to stay.